When is oil not oil?

This stuff:
http://www.cuprinol.co.uk/products/decking_oil_and_protector_(wb).jsp
is the most un-oily oil I have ever used.
Not surprising when it is water-based.
I mean I know that emulsion paint is an emulsion (mixture) of oil and water with pigment but this stuff seems to lack anything vaguely oily at all ….so how can they call it oil?
I’ve used danish oil, teak oil, linseed oil and various others. I’ve used 3 in 1, WD40, extra virgin olive oil, rape seed oil, two-stroke oil, Duckhams, Castrol and many more besides. And you always can tell it’s oil you are dealing with because it is slippery.
However, this decking oil isn’t slippery at all, it is watery (no surprises there) and you can even wash your brushes out in water too.
So to answer the question when is oil not oil? When it is Cuprinol decking oil.

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