If you’re a handyman looking to boost your business in 2025, having great skills isn’t enough—you also need to know how to market yourself effectively. The handyman trade is a competitive one, but with the right approach, you can attract more clients, increase your income, and grow your reputation. In this guide, we’ll explore the key steps you can take to market yourself as a handyman in the UK, using modern marketing techniques that work in 2025.
Who is the Target Market for Handyman Services?
Before you start marketing, it’s important to know who you’re trying to reach. Handyman services cover a broad range of tasks, so understanding your target audience will help you focus your efforts and attract the right clients.
Homeowners
Homeowners make up a large portion of the market for handymen. These customers often need help with repairs, maintenance, and small improvement projects. Many homeowners, particularly those with busy schedules, appreciate the convenience of hiring a professional to handle tasks like fixing leaks, painting, or assembling furniture.
Landlords and Property Managers
Landlords and property management companies frequently need handymen to keep their properties in top shape. They often require regular maintenance services, from fixing doors to repairing plumbing. These clients can offer repeat business, making them a valuable target.
Small Businesses
Local shops, offices, and other small businesses often need help with minor repairs or improvements. A handyman who markets their services to this group can build strong, ongoing relationships. Businesses may need services like installing shelving, electrical repairs, or maintenance work.
Retirees and Elderly Homeowners
Retirees and older homeowners often need help with household tasks they can no longer manage themselves. This demographic values trustworthy, reliable tradespeople. Targeting this group can result in loyal, long-term clients, as they are likely to need regular help.
What is the Best Place to Advertise Handyman Services?
With your target audience in mind, it’s time to figure out where to advertise your handyman services. In 2025, there are several effective ways to reach potential clients, both online and offline.
Local Community Groups and Boards
Many neighbourhoods have online community groups (often on Facebook or local forums), where residents look for local services. Posting about your services in these groups can be a great way to reach nearby clients. Physical noticeboards in local shops or community centres can also still be effective.
Google Business Profile
Setting up a Google Business Profile (formerly Google My Business) is one of the most effective ways to get found online. When people in your area search for handyman services, a well-maintained Google profile can help you appear in local search results. Be sure to include all relevant details such as your services, opening hours, and customer reviews.
Online Marketplaces and Apps
Platforms like Checkatrade, Rated People, and MyBuilder allow handymen to connect with potential clients looking for tradespeople. Signing up on these platforms can bring in new leads and help you establish a positive reputation through reviews and recommendations.
Word of Mouth
Word of mouth remains one of the best marketing tools for handymen. Encourage happy customers to recommend you to others. You could even offer a small discount or referral incentive to clients who bring in new business.
Print Advertising
While much of advertising has moved online, there’s still value in local print ads. Consider placing ads in your local newspaper, community magazine, or distributing leaflets in areas you’d like to target. Make sure your contact details are clear, and highlight the services you specialise in.
Do I Need a Website as a Handyman?
A website might seem unnecessary for a small business, but in 2025, it’s one of the best ways to market yourself and stand out from the competition. Here’s why having a website can benefit your handyman business:
Establishes Professionalism
A website shows that you take your business seriously and helps build trust with potential clients. It’s an easy way to showcase your skills, experience, and any qualifications or certifications you hold. Include a portfolio section where you can display before-and-after photos of jobs you’ve completed.
Helps You Get Found Online
Many people turn to Google when searching for local services, and having a website increases your chances of appearing in search results. A website also gives you control over the information you present, such as your contact details, service areas, and testimonials.
Provides a Central Hub for Information
Your website can act as a central hub for all your business information. It allows potential clients to see what services you offer, read reviews, and even request quotes directly. Make sure it’s easy to navigate and that your contact details are prominently displayed.
Cost-Effective Over Time
Setting up a basic website isn’t as expensive as it once was. Many website builders, like Wix or WordPress, offer affordable packages that don’t require extensive tech knowledge. Over time, the website will pay for itself through the additional business it generates.
Do I Need a Facebook Page as a Handyman?
Social media marketing is crucial in 2025, and Facebook is still one of the best platforms for small businesses. While you don’t need to be on every social media platform, having a Facebook page can be especially beneficial for handymen.
Reach a Local Audience
Facebook allows you to target local customers through posts, ads, and community groups. By consistently posting updates about your services, sharing customer testimonials, and offering tips, you can stay on people’s radar.
Build Trust Through Reviews
Customers often check Facebook reviews before hiring tradespeople. Having a page where satisfied clients can leave reviews will boost your credibility. Positive feedback can reassure potential customers that you’re trustworthy and reliable.
Use Facebook Ads
Facebook ads allow you to reach a specific local audience at a relatively low cost. You can target people based on their location, interests, and even behaviours, ensuring your ads are seen by those who are most likely to need your services.
Keep Customers Engaged
With a Facebook page, you can post regular updates, share promotions, or run contests. Engaging with your audience keeps your business top of mind, and it gives customers an easy way to get in touch with you. Answering questions or responding to comments can also build a sense of community.
Other Marketing Strategies for Handymen
Beyond having a website and a Facebook page, there are additional strategies that can help you market your handyman services effectively in 2025.
Offer Special Promotions
Offering limited-time promotions or discounts can encourage people to try your services. You could offer deals during slower seasons or provide special rates for first-time customers. Promotions also give you a reason to advertise and create buzz about your business.
Collect and Display Testimonials
Customer testimonials are powerful marketing tools. After completing a job, ask your clients to leave a review on your website or social media page. Featuring positive feedback prominently on your website or in advertisements can attract new clients who value other people’s experiences.
Network with Other Tradespeople
Networking with electricians, plumbers, and builders in your area can lead to referrals. When their clients need handyman services, they can recommend you, and vice versa. Building relationships with other tradespeople can create a steady stream of business for both parties.
Key Takeaways
- Identify your target market: Focus on homeowners, landlords, small businesses, and retirees who need reliable handyman services.
- Use local and online platforms: Advertise through community groups, Google Business, online marketplaces, and word of mouth.
- A website enhances your professionalism: It helps potential clients find you online and learn about your services.
- A Facebook page can increase visibility: Leverage it for reviews, targeted ads, and customer engagement.
- Offer special promotions and network: Discounts and networking with other tradespeople can boost your business and attract new clients.
By following these marketing strategies, you’ll be well on your way to growing your handyman business in 2025 and beyond.
